PRIVACY POLICY
Last Updated: August 10, 2025
At blundr chess, we are committed to protecting your privacy. This policy explains how we collect, use, store, share, and protect your personal information when you visit our website, make a purchase, or interact with us. It also outlines your rights regarding your personal data.
1. How Long We Keep Your Information (Data Retention)
We only keep your personal information for as long as it's necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.
Here's a general guide to how long we keep different types of data:
For Order Processing & Customer Accounts: When you place an order or create an account with blundr chess, we keep the data related to your purchases (such as your name, address, product choices, and payment records). This data is retained for a period required by law for accounting and tax purposes (currently 6 years plus the current financial year in the UK). This also allows us to handle any returns, warranties, or customer service queries you might have about past orders. If you have an active customer account, we will keep your data as long as your account remains open and active. Our legal basis for this processing is the performance of a contract (to fulfill your order) and legal obligation (for tax and accounting).
For Marketing Communications (e.g., Newsletter): If you've subscribed to our mailing list, we keep your email address and related marketing preferences for as long as you wish to receive communications from us. Our legal basis for this processing is your consent, which you can withdraw at any time. You can unsubscribe at any time by clicking the "unsubscribe" link at the bottom of any of our marketing emails, or by contacting us directly. Once you unsubscribe, we will remove your details from our active marketing lists promptly.
When we no longer need to keep your personal data, we will securely delete or anonymize it, so it can no longer be associated with you. In some cases, we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
2. Information We Collect and How We Use It
We collect various types of information for different purposes related to providing and improving our services.
Analytics This website collects personal data to power our site analytics, which helps us understand how our website is used and to improve your Browse experience. This includes:
Information about your browser, network, and device
Web pages you visited prior to coming to this website
Your IP address
This information may also include details about your use of this website, including:
Clicks
Internal links
Pages visited
Scrolling
Searches
Timestamps
We share this information with Squarespace, our website analytics provider, to learn about site traffic and activity. Our legal basis for this processing is our legitimate interest in understanding and improving our website performance.
Cookies This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. For detailed information about viewing the cookies dropped on your device, please visit The cookies Squarespace uses.
Necessary/Required Cookies: These cookies are always used, which allow Squarespace, our hosting platform, to securely serve this website to you. These are essential for the website's basic functionality. Our legal basis for this processing is legitimate interest (for website security and functionality).
Analytics and Performance Cookies: These cookies are used on this website, as described below, only when you acknowledge our cookie banner and provide your consent. These cookies help us to view site traffic, activity, and other data to improve our services. Our legal basis for this processing is your consent.
Visitor Data (Order Fulfillment) When you buy something on this website, we collect personal information from you to fulfill your order. We may collect information like your:
Billing and shipping address
Details relating to your purchase (for example, your shirt size)
Email address
Name
Phone number
We share this information with:
Squarespace, our online store hosting provider, so that they can provide website services to us.
Gelato, our print-on-demand fulfillment partner, to produce and ship your blundr chess items. You can read Gelato's privacy policy at [Insert Gelato Privacy Policy URL here, e.g., https://www.gelato.com/legal/privacy].
Shipping carriers (e.g., Royal Mail, DHL, Evri) to deliver your order.
Our payment processor(s) [Stripe] and [Sift] will also collect payment information from you. You can read their privacy policies at [Stripe’s privacy policy at https://stripe.com/privacy] and [Sift’s privacy policy at https://sift.com/service-privacy]. Our legal basis for this processing is the performance of a contract (to process your payment and fulfill your order) and legitimate interest (for fraud monitoring).
As you go through checkout, this site may auto-complete your shipping and billing address by sharing what you type with the Google Places API and returning suggestions to you to improve your checkout experience.
Form Submissions When you submit information to this website via webform (e.g., contact form, partnership inquiry), we collect the data requested in the webform in order to track and respond to your submissions. We share this information with Squarespace, our online store hosting provider, so that they can provide website services to us. If applicable, we also share this information with Google Sheets for storage and with Zapier for data porting (to automate transfers between services). Our legal basis for this processing is our legitimate interest in responding to your inquiries and managing our business operations, and for newsletter sign-ups, your consent.
For Website Visitors (Squarespace Hosting) This website is hosted by Squarespace. Squarespace collects personal data when you visit this website, including:
Information about your browser, network, and device
Web pages you visited prior to coming to this website
Web pages you view while on this website
Your IP address
Squarespace needs this data to run this website and to protect and improve its platform and services. Squarespace analyzes the data in a de-personalized form. Our legal basis for this processing is legitimate interest (for secure and functional website operation).
For use of Share Buttons This website includes share buttons which enable you to share pages or other content from this site to the following third-party services: Facebook, Instagram, and TikTok. If you click a share button, these third parties may receive your personal data, including:
Information about your browser, network, and device
Details about the web page or content you shared or proposed to share
Your IP address
We have no control over how these third parties use your data once shared via their buttons. Our legal basis for providing these buttons is legitimate interest (to allow users to share our content).
Customer Accounts If you create a customer account on this website, we collect personal information to improve your checkout experience and customer service. This information may include your:
Billing and shipping address(es)
Details about your orders (for example, your shirt size)
Email address
Name
Phone number
We share this information with Squarespace, our website hosting provider, so they can provide website services to us. Our legal basis for this processing is the performance of a contract (to manage your account) and legitimate interest (to improve your experience).
Emails
Abandoned Cart Emails: You’ll receive an automated email within 24 hours after you abandon your shopping cart, if all of the following occur: you enter your email address at checkout, or are logged into your customer account; you add a product which is in stock to your shopping cart; and you close your browser or leave this website without completing your purchase. You can unsubscribe from these messages at the bottom of the email. The email will link back to this website, where you can pick up where you left off and complete your purchase. Our legal basis for sending these is legitimate interest (to help you complete a purchase you initiated).
Marketing Emails: We may send you marketing emails, which you can unsubscribe from by clicking the link at the bottom of the email. We share your contact information with Squarespace, our email marketing provider, so they can send these emails on our behalf. Our legal basis for sending these is your consent.
Transactional Emails: We may email you with messages about your order or account activity. For example, we may email you to tell you that: you’ve created a customer account; your customer account password has been reset or updated; you’ve made a purchase; or your order has shipped. It’s not possible to unsubscribe from these messages as they are essential for your order or account management. We share your contact information with Squarespace, our website hosting provider, so they can send these emails to you on our behalf. Our legal basis for sending these is the performance of a contract.
Fonts This website serves font files from and renders fonts using Google Fonts and Adobe Fonts. To properly display this site to you, these third parties may receive personal information about you, including:
Information about your browser, network, or device
Information about this site and the page you’re viewing on it
Your IP address
Our legal basis for this processing is our legitimate interest in providing an aesthetically pleasing and consistent user experience.
Payments When you make a purchase from us on this website, we use Squarespace Payments as our payment solution. Squarespace Payments is a fully integrated, native payment solution provided to us by our online store service provider Squarespace. Squarespace Payments makes use of the following third-party service providers which will also receive your personal information and process it in accordance with their privacy policies:
Stripe - payment processing services. You can read Stripe’s privacy policy at https://stripe.com/privacy.
Sift - fraud monitoring and detection services. You can read Sift’s privacy policy at https://sift.com/service-privacy.
Our legal basis for this processing is the performance of a contract (to process your payment) and legitimate interest (for fraud prevention and security).
3. International Data Transfers
As blundr chess is based in the UK, but we use service providers (like Squarespace, Google Fonts, Adobe Fonts, Stripe, Sift, and Gelato) that may operate or store data globally, including in the United States, your personal data may be transferred to and processed in countries outside the UK and European Economic Area (EEA).
When we transfer your personal data outside the UK/EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
Where we use US-based providers, we may transfer data to them if they are certified under the EU-US Data Privacy Framework or UK Extension to the EU-US Data Privacy Framework, which requires them to provide similar protection to personal data shared between the EU/UK and the US.
We may use specific contracts approved by the European Commission or the ICO which give personal data the same protection it has in Europe, known as Standard Contractual Clauses (SCCs).
4. Your Data Protection Rights
Under UK and EU data protection laws (UK GDPR and EU GDPR), you have certain rights regarding your personal data. These include:
The Right to Access: You have the right to request copies of your personal data.
The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
The Right to Erasure (the "Right to be Forgotten"): You have the right to request that we erase your personal data, under certain conditions.
The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions (e.g., for direct marketing).
The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
The Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us using the details below.
5. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes.
6. Contact Us
If you have any questions about this Privacy Policy, our data practices, or if you would like to exercise any of your data protection rights, please contact us:
sales@blundrchess.com
blundrchess
Greenleigh Holt
Bristol BS40 8QR
7. Right to Lodge a Complaint
If you are unsatisfied with our handling of your data protection rights or have concerns about how we process your personal data, you have the right to lodge a complaint with the relevant supervisory authority. In the UK, this is the Information Commissioner's Office (ICO). You can find more information on their website: www.ico.org.uk.